2026 Kia CEO Investor Day: Kia to Drive Exponential Growth and Manufacturing Innovation by Expanding Its Full Electrified Vehicle Lineup and Strengthening Future Business Capabilities

• Kia presents its 2030 mid- to long-term strategy, detailing its vehicle- and region-specific exponential growth plans

• Kia reveals execution roadmap for SDVs, autonomous driving (AV), and robotics, accelerating its future business strategy

• Plans to invest a total of KRW 49 trillion over the next five years (2026-2030), including KRW 21 trillion allocated to future businesses
• Sets 2030 financial targets of KRW 170 trillion in revenue, a 10% operating profit margin, and KRW 17 trillion in operating profit
• Kia President and CEO Ho Sung Song said, «EVs, HEVs, autonomous driving, and robotics will serve as key drivers for Kia’s fastest growth to date»

SEOUL, South Korea, April 9, 2026 /PRNewswire/ — Kia Corporation (Kia) today shared its mid-to-long-term business strategies and financial targets at its 2026 CEO Investor Day held in Seoul, Korea.

This year’s event focused on reviewing the five-year progress of Kia’s ‘Total Transformation’ initiative, following the company’s brand relaunch in 2021. Kia also outlined its mid- to long-term growth roadmap across all business sectors.

«Building on the achievements of innovation across all areas over the past five years –including brand, EVs, PBVs, and ESG — EVs, HEVs, autonomous driving, and robotics will serve as key drivers for Kia’s fastest growth to date. Even amid the evolving global environment, Kia will proactively respond to changing market conditions through differentiated strategies.» – Ho Sung Song, President and CEO of Kia Corporation.

2030 Mid- to Long-Term Business Strategy

Kia aims to pursue a strategy to accelerate exponential growth, targeting global sales of 4.13 million units by 2030 with a 4.5 percent market share. This compares with a sales goal of 3.35 million units with a 3.8 percent market share in 2026.

Kia places customers at the centre of its business strategy and, over the mid- to long-term, the company intends to expand its mobility ecosystem with a strategic focus on PBVs, autonomous driving, and robotics, connecting people and infrastructure to drive enhanced value creation for both customers and wider society.

Overview
of Key Announcements at Kia 2026 CEO Investor Day

Category

Content

2030 Global Sales Targets

Mid- to
Long- 2026 annual sales target: 3.35 million units; 3.8% market share
2030 annual sales target: 4.13
million units; 4.5% market share
Term Business Strategy

ICE & HEV

Launch 9 ICE models by 2030
Expand HEV lineup to 13 models by 2030
HEV sales target: 2026,
690,000 units → 2030, 1.1 million units (2030, 1.15 million xHEV units, including HEV/EREV/PHEVs)
Launch Body on Frame pickup truck with HEV, EREV variants by 2030

EV Sales Target

2030 annual sales target: 1 million units; 3.8% market share

Enhancing EV Product

Competitiveness
Establish lineup of 14 models2 passenger vehicles9 SUVs3 PBV models
Introduce next?generation EV
platform
Expansion of mass?market EV lineup starting with EV2 in 2026

Improving EV Accessibility

Expand charging infrastructure with global charging partners
Strengthen charging networks in Korea
(including Hyundai Motor Group’s E-pit network), the U.S., and Europe

Strengthening
EV Supply Chain
Operate EV production hubs (EVO Plants in Korea)
Optimize regional production – Europe (EV2, EV4)
and the U.S. (EV6, EV9)

PBV

2030 annual sales target: 232,000 units (PV5, PV7, PV9)
Sequential launches of PV5 (2025), PV7
(2027), PV9 (2029)
Utilize Hwaseong EVO Plant as dedicated PBV production hub

Regional U.S.

Ex-growth
2030 annual sales target: 1.02 million units; 6.2% market share
HEV lineup expansion (4 → 8 models)
& strengthen SUV volume models

Europe

2030 annual sales target: 746,000 units; 4.8% market share
Introduce Kia’s first SDV B-segment
hatchback (B-HB) EV
Increase EV sales mix (2025 23% → 2030 66%)

Emerging
Markets
2030 annual sales target: 1.48 million units; 6.6% market share
India targets 2030 annual sales of
410,000 units (market share 7.6%)

Future Autonomous Driving

Strategy
Establish data-driven cycle of continuous improvement through NVIDIA partnership and strengthening in-
house technology
Strategy ? Preemptive sensor and system?level standardization through global
partnerships to enable data scalability
Strategy ? Advancement of in?house end?to?end (E2E)
autonomous driving model capabilities based on ‘Data Flywheel’
Complete development of Kia’s first
SDV model by the end of 2027, followed by introduction of Level 2++ autonomous driving technology in early
2029

Robotics

Develop last?mile delivery solutions integrating robots with Kia PBVs (PV7, PV9)
Deploys Atlas at
HMGMA starting in 2028 and Kia AutoLand Georgia in 2029

2026 Business Plan &

Mid- to Long-Term Financial Targets
2030 (KRW): Revenue 170 trn, OP 17 trn, OP Margin 10%
5 Year Investment (2026~2030): KRW 49 trn
(Future business Investment KRW 21 trn)
2028 TSR target of over 35%, with continued enhancement of
shareholder returns

For more information, visit the Kia Global Newsroom.

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